TikTok For Dummies
My name is Estelle Bah, and I would like to think of myself as a TikTok guru. I joined the app when it first gained traction in November 2019, since then I have averaged a...
The Importance of Videos and Photos in your Association’s Marketing Strategy
By Chelsea McClain with Matt Karst Photos and videos are key elements of a successful association or nonprofit marketing strategy. Both photos and videos have the capability of...
Supplying Your Nonprofit Association’s Chapters with Essential Materials for Success
By: Nikki Jackson & Kelley Norris Proper chapter management is fundamental to the success of an association. Part of putting your chapters in a position to succeed is giving...
Connecting with Your Audience for Conferences or Professional Meetings
By Chelsea McClain with Matt Karst Studies show that 80% of consumers today are more likely to do business with a brand that provides a personalized experience, as per a survey...
Developing Your Content Strategy for a Nonprofit Association
By Chelsea McClain with Matt Karst An important step in developing a marketing plan for a nonprofit association is developing an effective content strategy. Your content strategy...
Stand-alone or association management company (AMC)?
By Sarah Timm and Matt Karst Sarah Timm Strong associations have strong association management. But finding the right association management situation is not an easy task. Many...
Why is Social Media so important in marketing nonprofit associations?
By Chelsea McClain and Matt Karst Social media has become one of the largest and most important aspects of an Association Marketing Strategy. The average member learns most of...
Association Marketing: Performing a Website Audit
By Chelsea McClain Chelsea Mcclain Performing a website audit can be considered time consuming, but it is well worth every minute of effort. You want your website to be a...
Association Marketing: The User Experience
By Chelsea McClain An association marketing plan should address how to develop your brand, deepen and broaden member relationships, increase or maintain your position in search...
An Intern Experience
By Estelle Bah My name is Estelle Bah and I have been working at PMG for a year and a half now. I am an extended-time intern, which means that I work year round. Not many...
3 Tips for Successful Component & Chapter Management
By Nikki Jackson, Kelley Norris, and Matt Karst It’s no secret that chapters are an association’s lifeblood; it’s keys to success. Making sure a chapter is equipped...
What is Association Management Software?
By John White, Matt Karst, and Chelsea McClain Every Association Management Company (AMC) needs a software solution that streamlines tasks, improves efficiency, and maximizes...