Parthenon Management Group (PMG) is proud to be recognized as the recipient of the 2024 AMCI Excellence in AMC Client Advancement Award. This prestigious award acknowledges AMCs that have demonstrably helped an association overcome significant challenges. PMG’s success story with the Case Management Society of America (CMSA) exemplifies the significant power of exceptional AMC partnership. 

The Situation

  • The Case Management Society of America (CMSA) was on the brink of bankruptcy in late 2020. 
  • A decade of negative net income and the pandemic’s impact on their core membership base (healthcare professionals) were the main culprits. 
  • Unsustainable membership strategy (bundling free memberships with conferences) and a draining virtual conference further worsened the situation. 
  • Sponsors and exhibitors were abandoning them, and a government loan added financial strain. 

The Solution

  • PMG took charge with a strategic stabilization plan:  
    • Eliminated non-essential spending. 
    • Created a 1-year plan to rebuild CMSA’s value proposition, reputation, and finances.
    • Prioritized understanding member needs to better serve them.
  • Collaboration between PMG and CMSA was key. 

The Results

  • Year 1: 273% increase in net profit in first year of management, while delivering increased value to members.
  • 3.5 Years Later: A thriving CMSA:  
    • Membership growth and retention through programs targeting early career case managers. 
    • Enhanced reputation as a value-driven association focused on diversity, equity, inclusion, emerging technologies, public information, and fellowship/certification. 
    • Educational powerhouse offering over 150 online courses, 60+ webinars, and a Case Management Boot Camp program. 
    • Financial strength with two large educational grants, three profitable conferences, and over $1 million in annual revenue with positive net income.
    • Positive annual net income each year since CMSA became a client.  
    • Increased Organization’s assets by over 269%. 
    • Decreased Organization’s liabilities by 58%. 
    • Increased Organization’s equity position by 116%

PMG’s Commitment

This case study exemplifies PMG’s dedication to exceeding expectations and delivering exceptional service to every association they manage. CMSA’s turnaround is just one example of their success in helping clients overcome significant challenges.