Association & Society Management Resources
Equip your board and team with the insights and tools they need to stay aligned, focused, and prepared for what lies ahead with our library of resources.
Board Briefings: Insights to Keep Client Leaders Aligned and Ahead
Scope Creep
Scope creep is like a leaky faucet - left unchecked, it can flood your entire organization. WHY THIS TOPIC MATTERS At PMG, we work with scientific and professional associations that operate at the intersection of mission-driven vision and operational reality. These...
Staying Mission-Driven in Times of Change
Scientific and professional associations today operate in an environment shaped by external pressures, shifting public discourse, and rapid cultural change. From research funding and public health priorities to ethics and access to care, these forces create both...
Industry News
AI Is Reshaping Associations and Meetings – What Boards Need to Know
AI is Reshaping Assocation Management - What Boards Need to Know Artificial intelligence is not simply another technology trend affecting associations and meetings. It is redefining how organizations create value, engage members, govern strategically, and remain...
Branding for Associations: Creating Member Trust & Recognition
When it comes to your organization, you likely know your mission, vision, and what you do. However, do you know how your members and potential members view the organization beyond that? This question is at the heart of association branding and the answer can make or...
From RFP to Right Fit: A Board Guide to Selecting an Association Management Company (AMC)
Board Considerations When Selecting an Association Management Company Boards periodically reach a point where the operational and leadership needs of the organization outgrow its existing structure. This may occur during periods of growth, transition, increasing...
Case Studies
Brand Expansion with Website Redesign (APSARD): Case Study
The Situation APSARD grew their resources tremendously since their website was first developed. Additionally, they wanted to increase their search visibility and support their ongoing revenue driving initiatives.The Solution To help them achieve a more streamlined...
Full Rebrand with New Logo & Website Redesign (APOS): Case Study
The Situation Outdated, monochromatic branding with a logo that was unrelated to their mission, a website that was difficult for users to navigate, stagnant growth in membership, and a lack of donations. The Solution Full rebrand to modernize the look and feel of...
Midwest Nursing Research Society: Case Study
The Midwest Nursing Research Society (MNRS) has been a client of Parthenon Management Group since 2017. The society originally began to provide a place for nurses to collaborate and collaborate they did! Over time, the founding members began to realize the benefits of...