Association & Society Management Resources
Equip your board and team with the insights and tools they need to stay aligned, focused, and prepared for what lies ahead with our library of resources.
Board Briefings: Insights to Keep Client Leaders Aligned and Ahead
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AEO & GEO for Associations
More and more people are using AI daily through Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). AI has brought about a resurgence of the same global excitement about access to information as when household internet became readily available....
From RFP to Right Fit: A Board Guide to Selecting an Association Management Company (AMC)
Board Considerations When Selecting an Association Management Company Boards periodically reach a point where the operational and leadership needs of the organization outgrow its existing structure. This may occur during periods of growth, transition, increasing...
Scope Creep
Scope creep is like a leaky faucet - left unchecked, it can flood your entire organization. WHY THIS TOPIC MATTERS At PMG, we work with scientific and professional associations that operate at the intersection of mission-driven vision and operational reality. These...
Industry News
AEO & GEO for Associations
More and more people are using AI daily through Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). AI has brought about a resurgence of the same global excitement about access to information as when household internet became readily available....
AI Is Reshaping Associations and Meetings – What Boards Need to Know
Artificial intelligence is not simply another technology trend affecting associations and meetings. It is redefining how organizations create value, engage members, govern strategically, and remain relevant in rapidly evolving industries. For association leaders, the...
Branding for Associations: Creating Member Trust & Recognition
When it comes to your organization, you likely know your mission, vision, and what you do. However, do you know how your members and potential members view the organization beyond that? This question is at the heart of association branding and the answer can make or...
Case Studies
ISTSS Case Study
The Situation: ISTSS and Their External Executive Director Search for an AMC In 2024, The International Society for Traumatic Stress Studies (ISTSS) began a nationwide search for a new association management company (AMC). Their search was prompted by a post-pandemic...
Expanding Impact Through Development Efforts in the Creation of Low-Cost Clinic Initiatives
Executive Summary In an effort to expand access to life-changing Transcranial Magnetic Stimulation (TMS) therapy, the Foundation for the Advancement of Clinical TMS (FACTMS) partnered with Parthenon Management Group's (PMG) Development Team to launch an ambitious...
Brand Expansion with Website Redesign (APSARD): Case Study
The Situation APSARD grew their resources tremendously since their website was first developed. Additionally, they wanted to increase their search visibility and support their ongoing revenue driving initiatives.The Solution To help them achieve a more streamlined...