AEO & GEO for Associations

by Amanda Brahlek | Sep 21, 2026 | Marketing

More and more people are using AI daily through Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). AI has brought about a resurgence of the same global excitement about access to information as when household internet became readily available....

ISTSS Case Study

by Amanda Brahlek | Aug 6, 2026 | Case Study

The Situation: ISTSS and Their External Executive Director Search for an AMC  In 2024, The International Society for Traumatic Stress Studies (ISTSS) began a nationwide search for a new association management company (AMC). Their search was prompted by a post-pandemic...

Parthenon Post July 1

by Amanda Brahlek | Jul 8, 2026 | Parthenon Post

The Parthenon Post — Web Version Built for a Divi HTML module (no //, no page header/footer — the Divi page template already provides those). NOTES BEFORE PUBLISHING: 1) Images are still pointed at the email service's CDN (img-cache.net). These URLs carry...

Branding for Associations: Creating Member Trust & Recognition

by Amanda Brahlek | Jun 15, 2026 | Marketing

When it comes to your organization, you likely know your mission, vision, and what you do. However, do you know how your members and potential members view the organization beyond that? This question is at the heart of association branding and the answer can make or...

Scope Creep

by Amanda Brahlek | Sep 25, 2025 | Board Briefings, Board Resources

Scope creep is like a leaky faucet – left unchecked, it can flood your entire organization. WHY THIS TOPIC MATTERS At PMG, we work with scientific and professional associations that operate at the intersection of mission-driven vision and operational reality....