AI Is Reshaping Associations and Meetings – What Boards Need to Know
Artificial intelligence is not simply another technology trend affecting associations and meetings. It is redefining how organizations create value, engage members, govern strategically, and remain relevant in rapidly evolving industries. For association leaders, the...
Branding for Associations: Creating Member Trust & Recognition
When it comes to your organization, you likely know your mission, vision, and what you do. However, do you know how your members and potential members view the organization beyond that? This question is at the heart of association branding and the answer can make or...
Design Trends for 2026: The UI/UX Shake-Up In Association Management
Design Trends for 2026: The UI/UX Shake-Up In Association Management Think you’ve got a handle on your audience’s UI/UX expectations? Great. Now get ready to watch them shift right under your feet. Design in 2026 isn’t just evolving—it’s being rewritten. ...
8 Graphic Design Trends for Non-Profit Conferences in 2025
Trends ebb and flow, which can make predicting what will be on-trend from year-to-year difficult to pinpoint. While trends emerge from the collective unconscious, your aim as a non-profit is to stay current, so your organization reflects a with-it image. This means...
Moneyball Book Review – The Best Marketing KPI’s and Metrics for Association Management
By Chelsea McClain “But Moneyball is about baseball,” you say? Yes, but it is also a highly regarded business book that teaches the importance of DATA, DATA, DATA. Without data you are going on gut instinct…which is a very risky way to do business. Chelsea McClain The...Contact Us
Parthenon Management Group
5034A Thoroughbred Lane
Brentwood, TN 37027
Monday - Friday (8:00am - 5:00pm CT)
PH: 615-324-2365
5034A Thoroughbred Lane
Brentwood, TN 37027
Monday - Friday (8:00am - 5:00pm CT)
PH: 615-324-2365
info@parthenonmgmt.com
