The Situation
Outdated, monochromatic branding with a logo that was unrelated to their mission, a website that was difficult for users to navigate, stagnant growth in membership, and a lack of donations.
The Solution
Full rebrand to modernize the look and feel of APOS’s marketing while capturing the professional inclusivity of the organization. A website redesign with conversation rate optimization and search engine optimization.
The Results
Project Timeframe: 12 weeks
From April 2024 to December 2025 APOS saw a 37.14% increase in Membership.
APOS also saw a 12.8% increase in Conference Attendance during this time.
$50,000+
in Donations
47%
increase in
Overall Traffic
46%
increase in
New Users
