Book Review: Powerful by Patty McCord – Employee Turnover

by Amanda Brahlek | Jun 10, 2022 | Employment

By Chelsea McClain and Elizabeth Pulliam As 2022 speeds by, employee turnover continues to head the list as a top HR concern. However, Patty McCord, who was the head of HR at Netflix for 14 years and the author of Powerful: Building a Culture of Freedom and...

The Importance of Videos and Photos in your Association’s Marketing Strategy

by Amanda Brahlek | May 13, 2022 | Association Management, Chapter Management

By Chelsea McClain with Matt Karst Photos and videos are key elements of a successful association or nonprofit marketing strategy. Both photos and videos have the capability of telling a story much faster than text. They also help to provide an engaging user...

Supplying Your Nonprofit Association’s Chapters with Essential Materials for Success

by Amanda Brahlek | May 6, 2022 | Association Management, Chapter Management, Nonprofit Management

By: Nikki Jackson & Kelley Norris Proper chapter management is fundamental to the success of an association. Part of putting your chapters in a position to succeed is giving them the right tools. But, what exactly are the right tools? There are many ways you can...

Connecting with Your Audience for Conferences or Professional Meetings

by Amanda Brahlek | Apr 29, 2022 | Uncategorized

By Chelsea McClain with Matt Karst Studies show that 80% of consumers today are more likely to do business with a brand that provides a personalized experience, as per a survey by Epsilon. The Internet can feel isolating, so people crave a personal touch when they are...

Developing Your Content Strategy for a Nonprofit Association

by Amanda Brahlek | Apr 22, 2022 | Association Management, Chapter Management

By Chelsea McClain with Matt Karst An important step in developing a marketing plan for a nonprofit association is developing an effective content strategy. Your content strategy is entirely based on your audience, so ask yourself questions like: Who is my target...