By Chelsea McClain with Matt Karst Photos and videos are key elements of a successful association or nonprofit marketing strategy. Both photos and videos have the capability of telling a story much faster than text. They also help to provide an engaging user...
By: Nikki Jackson & Kelley Norris Proper chapter management is fundamental to the success of an association. Part of putting your chapters in a position to succeed is giving them the right tools. But, what exactly are the right tools? There are many ways you can...
By Chelsea McClain with Matt Karst Studies show that 80% of consumers today are more likely to do business with a brand that provides a personalized experience, as per a survey by Epsilon. The Internet can feel isolating, so people crave a personal touch when they are...
By Chelsea McClain with Matt Karst An important step in developing a marketing plan for a nonprofit association is developing an effective content strategy. Your content strategy is entirely based on your audience, so ask yourself questions like: Who is my target...
By Sarah Timm and Matt Karst Sarah Timm Strong associations have strong association management. But finding the right association management situation is not an easy task. Many factors, and many hours of research and discussion should go into the decision, as the...