By Chelsea McClain An association marketing plan should address how to develop your brand, deepen and broaden member relationships, increase or maintain your position in search engine results pages, create a personalized user experience, address problem areas, collect...
By Estelle Bah My name is Estelle Bah and I have been working at PMG for a year and a half now. I am an extended-time intern, which means that I work year round. Not many college students with a choice will choose to work during the school year, but I am lucky I did....
By Nikki Jackson, Kelley Norris, and Matt Karst It’s no secret that chapters are an association’s lifeblood; it’s keys to success. Making sure a chapter is equipped for success is largely the responsibility of the Association Management Company (AMC). In...
By John White, Matt Karst, and Chelsea McClain Every Association Management Company (AMC) needs a software solution that streamlines tasks, improves efficiency, and maximizes time management. Choosing the right Association Management Software (AMS) is crucial,...
Elizabeth Wasternack By Elizabeth Wasternack and Matt Karst In today’s economy, it is important for nonprofit associations to have multiple revenue streams. If your association focuses only on seeking revenue from membership dues or annual events, it limits the growth...
By Kelly Braniff and Matt Karst Data management can seem like an overwhelming function of daily business. Forming a data management plan takes time, planning, and a keen understanding of your data-driven goals. The key to successful data management is NEVER the...