Connecting with Your Audience for Conferences or Professional Meetings
By Chelsea McClain with Matt Karst Studies show that 80% of consumers today are more likely to do business with a brand that provides a personalized experience, as per a survey by Epsilon. The Internet can feel isolating, so people crave a personal touch when they are...
Developing Your Content Strategy for a Nonprofit Association
By Chelsea McClain with Matt Karst An important step in developing a marketing plan for a nonprofit association is developing an effective content strategy. Your content strategy is entirely based on your audience, so ask yourself questions like: Who is my target...
Stand-alone or association management company (AMC)?
By Sarah Timm and Matt Karst Sarah Timm Strong associations have strong association management. But finding the right association management situation is not an easy task. Many factors, and many hours of research and discussion should go into the decision, as the...
Association Marketing: Performing a Website Audit
By Chelsea McClain Chelsea Mcclain Performing a website audit can be considered time consuming, but it is well worth every minute of effort. You want your website to be a well-oiled machine that is regularly serving information to users in an enjoyable way that...Contact Us
Parthenon Management Group
5034A Thoroughbred Lane
Brentwood, TN 37027
Monday - Friday (8:00am - 5:00pm CT)
PH: 615-324-2365
5034A Thoroughbred Lane
Brentwood, TN 37027
Monday - Friday (8:00am - 5:00pm CT)
PH: 615-324-2365
info@parthenonmgmt.com
