2020 – The Year of COVID-19

by Amanda Brahlek | Nov 25, 2020 | Association Management, Company Culture, Meetings Management, Uncategorized

When the ball dropped and the fireworks brightened the sky as people across the world celebrated the “roaring 20s”, no one could have predicted what was to come. A year of stress, worry, sickness, homeschooling, angst, and uncertainty but it’s also been a year full of...

Don’t Panic: It’s Just Marketing During a Pandemic

by Amanda Brahlek | Oct 9, 2020 | Association Management, Uncategorized

March 2020 and the COVID-19 pandemic is ramping up across the globe. Countries close their borders, businesses shutter for weeks; people don’t know where to turn for goods or how to fulfill their massive amounts of time at home. By April, Comcast reported a 30% spike...

Starting a New Job During a Pandemic

by Amanda Brahlek | Sep 11, 2020 | Employment

As if moving across the country for a new job wasn’t enough, embarking on the year 2020 was going to be bringing more changes than I was expecting, for sure. Although I had the benefit of a few “analog” weeks of training and inter-working before the pandemic lockdown...

The Opportunities Created by COVID-19

by Amanda Brahlek | Jun 8, 2020 | Association Management

“In the middle of every difficulty lies opportunity.” -Albert Einstein Rewind to late February 2020, I was aware of COVID-19 and its rapid march through Italy and other continents.  I knew early on this would greatly impact many of the professional organizations we...

A Quick Pivot Leads to Learning and Success

by Amanda Brahlek | May 4, 2020 | Association Management, Information Technology, Meetings Management

“In the middle of every difficulty lies opportunity.” -Albert Einstein As a non-profit executive for more than twenty years, I joined the Parthenon Management Group (PMG) team having coordinated almost every type of event. I have planned and executed festivals, galas,...