Helping Our Societies Lead the Way in Diversity and Inclusion

by Amanda Brahlek | Jun 5, 2020 | Association Management

The murder of George Floyd has resulted in demonstrations across the United States and worldwide, but we know that this event alone is not what prompted such an impactful response. This tragedy, along with several recent injustices and tragedies to black people, is...

PMG’s Stand on Belonging and Inclusion

by Amanda Brahlek | Jun 3, 2020 | Company Culture

In the words of the great Martin Luther King, Jr., “Darkness cannot drive out darkness, only light can do that. Hate cannot drive out hate, only love can do that.” Like you, those of us who make up Parthenon Management Group find ourselves wanting to fix something...

A Quick Pivot Leads to Learning and Success

by Amanda Brahlek | May 4, 2020 | Association Management, Information Technology, Meetings Management

“In the middle of every difficulty lies opportunity.” -Albert Einstein As a non-profit executive for more than twenty years, I joined the Parthenon Management Group (PMG) team having coordinated almost every type of event. I have planned and executed festivals, galas,...

When it comes to membership growth, people make the difference!

by Amanda Brahlek | Apr 10, 2020 | Association Management

Developing a membership growth strategy for an association takes time. You can spend hours debating the best methods to reach prospective members, creating marketing materials, a marketing strategy and tactics. Membership retention and membership growth strategies can...

How to Boost Your Association’s Social Media Presence

by Amanda Brahlek | Mar 27, 2020 | Social Media

Does your society utilize social media to grow their presence within their field of study, promote members, highlight upcoming meeting and/or upcoming deadlines and poll audiences for opinions on current topics? Four years ago, one of our clients decided to focus on...