The Association Management Department

by kyaughn@parthenonmgmt.com | Dec 23, 2022 | Association Management

This month on the blog, we’re taking a deep dive into each department of PMG, and this week’s spotlight is on Association Management. Today, we’re talking to Dawn Keglor, who has been with PMG for seven years in the Association Management department....

The Importance of Videos and Photos in your Association’s Marketing Strategy

by Amanda Brahlek | May 13, 2022 | Association Management, Chapter Management

By Chelsea McClain with Matt Karst Photos and videos are key elements of a successful association or nonprofit marketing strategy. Both photos and videos have the capability of telling a story much faster than text. They also help to provide an engaging user...

Supplying Your Nonprofit Association’s Chapters with Essential Materials for Success

by Amanda Brahlek | May 6, 2022 | Association Management, Chapter Management, Nonprofit Management

By: Nikki Jackson & Kelley Norris Proper chapter management is fundamental to the success of an association. Part of putting your chapters in a position to succeed is giving them the right tools. But, what exactly are the right tools? There are many ways you can...

Developing Your Content Strategy for a Nonprofit Association

by Amanda Brahlek | Apr 22, 2022 | Association Management, Chapter Management

By Chelsea McClain with Matt Karst An important step in developing a marketing plan for a nonprofit association is developing an effective content strategy. Your content strategy is entirely based on your audience, so ask yourself questions like: Who is my target...

Stand-alone or association management company (AMC)?

by Amanda Brahlek | Apr 15, 2022 | Association Management, Chapter Management

By Sarah Timm and Matt Karst Sarah Timm Strong associations have strong association management. But finding the right association management situation is not an easy task. Many factors, and many hours of research and discussion should go into the decision, as the...

Association Marketing: Performing a Website Audit

by Amanda Brahlek | Apr 1, 2022 | Association Management, Meetings Management

By Chelsea McClain Chelsea Mcclain Performing a website audit can be considered time consuming, but it is well worth every minute of effort. You want your website to be a well-oiled machine that is regularly serving information to users in an enjoyable way that...