Moneyball Book Review – The Best Marketing KPI’s and Metrics for Association Management

by Amanda Brahlek | Feb 11, 2022 | Marketing

By Chelsea McClain “But Moneyball is about baseball,” you say? Yes, but it is also a highly regarded business book that teaches the importance of DATA, DATA, DATA. Without data you are going on gut instinct…which is a very risky way to do business. Chelsea McClain The...

Discovering the Benefits of a Professional Mentorship

by Amanda Brahlek | Feb 4, 2022 | Association Management

By Erin Colladay and Erin Shaw, edited by Matt Karst and Chelsea McClain Most associations want to attract younger members to help set the them up for career success and to ensure that the mission of the organization lives on into the future. Younger members often...

Unlocking Your Association’s Fundraising Potential

by Amanda Brahlek | Jan 28, 2022 | Association Management

By Kelly Braniff with Matt Karst In order to make the distinction being philanthropy and charity, it is important to have a clear understanding of the definition of philanthropy. Philanthropy is goodwill to fellow members of humanity. Philanthropy is an active effort...

Team Growth Strategies to Support Productivity and Happiness Amidst Total Chaos

by Estelle Bah | Jan 21, 2022 | Company Culture

To put it simply, the last few years have been difficult. The level of stress, hard decisions, and anxiety for both employers and their staff has been exceptional. Employers have had to make so many hard decisions… Can we function working from home and will we lose...

Start with Why: PMG’s Why and How That Trends to our Client’s Why

by Sarah Timm | Jan 14, 2022 | Association Management

Start with Why: PMG’s WHY and How That Trends to our Client’s Why “People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe.” – Simon Sinek I recently read Simon Sinek’s book, Start with Why.  The concept that...