by Amanda Brahlek | Mar 25, 2022 | Association Management
By Chelsea McClain An association marketing plan should address how to develop your brand, deepen and broaden member relationships, increase or maintain your position in search engine results pages, create a personalized user experience, address problem areas, collect...
by Amanda Brahlek | Jan 28, 2022 | Association Management
By Kelly Braniff with Matt Karst In order to make the distinction being philanthropy and charity, it is important to have a clear understanding of the definition of philanthropy. Philanthropy is goodwill to fellow members of humanity. Philanthropy is an active effort...
by Amanda Brahlek | Dec 28, 2021 | Company Culture
By Chelsea McClain 2020 and 2021 will go down in history as two of the most globally transformational years ever. First, we sheltered in place, then we started meeting virtually, and at the same time we navigated unprecedented uncertainty and anxiety. But we’re still...
by Amanda Brahlek | Jan 27, 2020 | Company Culture, Uncategorized
I recently ran across an excellent video where Simon Sinek, who is currently very popular in the employee training arena, spoke at Microsoft about leadership. It was not your typical “5 Characteristics of a Good Leader” type of talk. In fact, Mr. Sinek asserted that...