Marketing Metrics - Parthenon Management Group | Association Management in Brentwood, Tennessee

Moneyball Book Review – The Best Marketing KPI’s and Metrics for Association Management

by Amanda Brahlek | Feb 11, 2022 | Marketing

By Chelsea McClain “But Moneyball is about baseball,” you say? Yes, but it is also a highly regarded business book that teaches the importance of DATA, DATA, DATA. Without data you are going on gut instinct…which is a very risky way to do business. Chelsea McClain The...

Moneyball Book Review – The Best Marketing KPI’s and Metrics for Association Management

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