Connecting with Your Audience for Conferences or Professional Meetings

by Amanda Brahlek | Apr 29, 2022 | Uncategorized

By Chelsea McClain with Matt Karst Studies show that 80% of consumers today are more likely to do business with a brand that provides a personalized experience, as per a survey by Epsilon. The Internet can feel isolating, so people crave a personal touch when they are...

Developing Your Content Strategy for a Nonprofit Association

by Amanda Brahlek | Apr 22, 2022 | Association Management, Chapter Management

By Chelsea McClain with Matt Karst An important step in developing a marketing plan for a nonprofit association is developing an effective content strategy. Your content strategy is entirely based on your audience, so ask yourself questions like: Who is my target...

Stand-alone or association management company (AMC)?

by Amanda Brahlek | Apr 15, 2022 | Association Management, Chapter Management

By Sarah Timm and Matt Karst Sarah Timm Strong associations have strong association management. But finding the right association management situation is not an easy task. Many factors, and many hours of research and discussion should go into the decision, as the...

3 Tips for Successful Component & Chapter Management

by Amanda Brahlek | Mar 11, 2022 | Association Management, Chapter Management

By Nikki Jackson, Kelley Norris, and Matt Karst               It’s no secret that chapters are an association’s lifeblood; it’s keys to success. Making sure a chapter is equipped for success is largely the responsibility of the Association Management Company (AMC). In...

Moneyball Book Review – The Best Marketing KPI’s and Metrics for Association Management

by Amanda Brahlek | Feb 11, 2022 | Marketing

By Chelsea McClain “But Moneyball is about baseball,” you say? Yes, but it is also a highly regarded business book that teaches the importance of DATA, DATA, DATA. Without data you are going on gut instinct…which is a very risky way to do business. Chelsea McClain The...