Where Can Businesses Find Gen-Z?

Where Can Businesses Find Gen-Z?

by Kate Yaughn Generation Z is the first “digital native” generation in history. This means that they are fluent in the online world and are aware of social media pressures, trends, and presences. With this in mind, it is now more important than ever to know where to...
Culture, Strategy, and Organizational Alignment

Culture, Strategy, and Organizational Alignment

By Brad McAlister with Estelle Bah It’s no secret that companies and organizations have long struggled with creating cultures that ultimately generate profit or, in non-profits, achieve a common goal. The giant missing piece is the greatest asset it possesses, its...
Networking Tips for Gen-Z

Networking Tips for Gen-Z

By Estelle Bah Does everybody seem to have connections but you? Do you feel like you get overlooked when applying for positions because you don’t know someone on the “inside”? Then this blog is for you. Everyone always tells you to network, but they never tell you how...
TikTok For Dummies

TikTok For Dummies

My name is Estelle Bah, and I would like to think of myself as a TikTok guru. I joined the app when it first gained traction in November 2019, since then I have averaged a minimum of two hours a day spent on the app, and most importantly, I played a major role in...