Many of our member clients are seeing the benefits of connecting with others in a virtual environment. To that end, we have been able to build a meeting platform that will enable individuals to engage with each other with formal (round-table sessions) and informal (chatting and screen time talking with colleagues) means of communication.
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Rewind to late February 2020, I was aware of COVID-19 and its rapid march through Italy and other continents. I knew early on this would greatly impact many of the professional organizations we manage, though I had grossly underestimated the impact on the PMG business model, our members, and their work. I have participated in many calls as companies have lamented on the impact, how much things have changed and all the negativity that has come with this pandemic. Of course, the list of negatives from the pandemic is long. I have chosen to focus on the positivity created by the crisis both professionally and personally.
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We need to continue to support these initiatives and implement the changes necessary to accomplish these calls to action from our members. We must continue to educate ourselves so we can be supportive to people of color as individuals in our personal lives, but also take the necessary action that is important as association managers.
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Like you, those of us who make up Parthenon Management Group find ourselves wanting to fix something that has been broken for too long. Like you, we find ourselves feeling hopeless in the face of inequality. Like you, we feel like we need to do more. We want to be part of the change.
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As a non-profit executive for more than twenty years, I joined the Parthenon Management Group (PMG) team having coordinated almost every type of event. I have planned and executed festivals, galas, golf tournaments, walkathons, dinners, fashion shows, auctions, product sales, fireside chats, recruitment weekends, and reunions. So when the COVID-19 global health crisis caused travel bans and a State of Emergency that threatened the future of my association’s revenue producing scientific conference, I enthusiastically said, “A virtual conference will be exciting, and I am ready to tackle a new professional challenge.”
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