Chelsea McClain - Parthenon Management Group | Association Management in Brentwood, Tennessee

The Opportunities Created by COVID-19

Posted by Chelsea McClain | Jun 8, 2020 | Association Management |

Rewind to late February 2020, I was aware of COVID-19 and its rapid march through Italy and other continents. I knew early on this would greatly impact many of the professional organizations we manage, though I had grossly underestimated the impact on the PMG business model, our members, and their work. I have participated in many calls as companies have lamented on the impact, how much things have changed and all the negativity that has come with this pandemic. Of course, the list of negatives from the pandemic is long. I have chosen to focus on the positivity created by the crisis both professionally and personally.

PMG’s Stand on Belonging and Inclusion

Posted by Chelsea McClain | Jun 3, 2020 | Company Culture |

Like you, those of us who make up Parthenon Management Group find ourselves wanting to fix something that has been broken for too long. Like you, we find ourselves feeling hopeless in the face of inequality. Like you, we feel like we need to do more. We want to be part of the change.

A Quick Pivot Leads to Learning and Success

Posted by Chelsea McClain | May 4, 2020 | Association Management, Information Technology, Meetings Management |

As a non-profit executive for more than twenty years, I joined the Parthenon Management Group (PMG) team having coordinated almost every type of event. I have planned and executed festivals, galas, golf tournaments, walkathons, dinners, fashion shows, auctions, product sales, fireside chats, recruitment weekends, and reunions. So when the COVID-19 global health crisis caused travel bans and a State of Emergency that threatened the future of my association’s revenue producing scientific conference, I enthusiastically said, “A virtual conference will be exciting, and I am ready to tackle a new professional challenge.”

Sometimes It Takes a Pandemic

Posted by Chelsea McClain | May 1, 2020 | Association Management, Company Culture |

The Covid-19 Pandemic has taken us all by tumultuous surprise. The sudden tearing apart of the human infrastructure is not lost on any of us. Suddenly, we crave what we had at one time taken for granted. The truth is, we can’t recreate the same environment and if we try, we will fail and feel terribly unfulfilled. So, what if we didn’t try to recreate but rather take this opportunity to engage in a more meaningful way than we had before? If we do, we may find we’ve developed some things that we won’t be willing to part with when our lives get back to normal. Things like…

When it comes to membership growth, people make the difference!

Posted by Chelsea McClain | Apr 10, 2020 | Association Management |

Developing a membership growth strategy for an association takes time. You can spend hours debating the best methods to reach prospective members, creating marketing materials, a marketing strategy and tactics. Membership retention and membership growth strategies can be very time consuming and stressful. How can you effectively reach potential members and convince them to apply for membership?

Author: Chelsea McClain

The Opportunities Created by COVID-19

PMG’s Stand on Belonging and Inclusion

A Quick Pivot Leads to Learning and Success

Sometimes It Takes a Pandemic

When it comes to membership growth, people make the difference!

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