A Quick Pivot Leads to Learning and Success
“In the middle of every difficulty lies opportunity.” -Albert Einstein As a non-profit executive for more than twenty years, I joined the Parthenon Management Group (PMG) team having coordinated almost every type of event. I have planned and executed festivals, galas,...
Sometimes It Takes a Pandemic
The Covid-19 Pandemic has taken us all by tumultuous surprise. The sudden tearing apart of the human infrastructure is not lost on any of us. Suddenly, we crave what we had at one time taken for granted. We crave the ability to sit in a conference room and...
When it comes to membership growth, people make the difference!
Developing a membership growth strategy for an association takes time. You can spend hours debating the best methods to reach prospective members, creating marketing materials, a marketing strategy and tactics. Membership retention and membership growth strategies can...
How to Boost Your Association’s Social Media Presence
Does your society utilize social media to grow their presence within their field of study, promote members, highlight upcoming meeting and/or upcoming deadlines and poll audiences for opinions on current topics? Four years ago, one of our clients decided to focus on...
Healthy Workspaces
It makes sense that there would be a correlation between a healthy workspace and employee morale and productivity, but what does a healthy workspace entail? Within an office building, a healthy workspace can include items such as an ergonomic desk and keyboard,...
PMG Client, OTIS, Launches Podcast Series for Pregnant and Breastfeeding Moms
From herbal supplements in pregnancy to marijuana in breastfeeding, no topic is off-limits, for this new resource available to pregnant and breastfeeding moms. Hosted by OTIS/MotherToBaby member Chris Stallman, a certified genetic counselor, the episode series...
Are You a Leader?
I recently ran across an excellent video where Simon Sinek, who is currently very popular in the employee training arena, spoke at Microsoft about leadership. It was not your typical “5 Characteristics of a Good Leader” type of talk. In fact, Mr. Sinek asserted that...
You Have 8 Seconds…Go
I recently read that you have 8 seconds in any written communication to get your point across without potentially losing the attention of your reader. Eight seconds means a sentence or less! After reading this, I thought about the number of emails I read in a day and...
Dr. Tweet, Where Should I Post? How Organizations Can Leverage Social Media When Communicating Important Health Information
As a former television broadcast journalist who covered healthcare as one of her “beats,” publicizing something used to be pretty darn simple. Interesting topic + t.v. story = tons of publicity. Or interesting topic + a lot of $$$ to advertise the topic in a...
