How COVID-19 Has Changed Our Business Model
While the day-to-day association management model has not changed drastically with COVID-19, our meetings management and membership outreach/marketing model has changed significantly. When everyone was required to stay-at-home and become more reclusive, we all craved...
The Opportunities Created by COVID-19
“In the middle of every difficulty lies opportunity.” -Albert Einstein Rewind to late February 2020, I was aware of COVID-19 and its rapid march through Italy and other continents. I knew early on this would greatly impact many of the professional organizations we...
Helping Our Societies Lead the Way in Diversity and Inclusion
The murder of George Floyd has resulted in demonstrations across the United States and worldwide, but we know that this event alone is not what prompted such an impactful response. This tragedy, along with several recent injustices and tragedies to black people, is...
PMG’s Stand on Belonging and Inclusion
In the words of the great Martin Luther King, Jr., “Darkness cannot drive out darkness, only light can do that. Hate cannot drive out hate, only love can do that.” Like you, those of us who make up Parthenon Management Group find ourselves wanting to fix something...
A Quick Pivot Leads to Learning and Success
“In the middle of every difficulty lies opportunity.” -Albert Einstein As a non-profit executive for more than twenty years, I joined the Parthenon Management Group (PMG) team having coordinated almost every type of event. I have planned and executed festivals, galas,...
Sometimes It Takes a Pandemic
The Covid-19 Pandemic has taken us all by tumultuous surprise. The sudden tearing apart of the human infrastructure is not lost on any of us. Suddenly, we crave what we had at one time taken for granted. We crave the ability to sit in a conference room and...
When it comes to membership growth, people make the difference!
Developing a membership growth strategy for an association takes time. You can spend hours debating the best methods to reach prospective members, creating marketing materials, a marketing strategy and tactics. Membership retention and membership growth strategies can...
How to Boost Your Association’s Social Media Presence
Does your society utilize social media to grow their presence within their field of study, promote members, highlight upcoming meeting and/or upcoming deadlines and poll audiences for opinions on current topics? Four years ago, one of our clients decided to focus on...
Healthy Workspaces
It makes sense that there would be a correlation between a healthy workspace and employee morale and productivity, but what does a healthy workspace entail? Within an office building, a healthy workspace can include items such as an ergonomic desk and keyboard,...