TikTok For Dummies
My name is Estelle Bah, and I would like to think of myself as a TikTok guru. I joined the app when it first gained traction in November 2019, since then I have averaged a minimum of two hours a day spent on the app, and most importantly, I played a major role in...
The Importance of Videos and Photos in your Association’s Marketing Strategy
By Chelsea McClain with Matt Karst Photos and videos are key elements of a successful association or nonprofit marketing strategy. Both photos and videos have the capability of telling a story much faster than text. They also help to provide an engaging user...
Supplying Your Nonprofit Association’s Chapters with Essential Materials for Success
By: Nikki Jackson & Kelley Norris Proper chapter management is fundamental to the success of an association. Part of putting your chapters in a position to succeed is giving them the right tools. But, what exactly are the right tools? There are many ways you can...
Connecting with Your Audience for Conferences or Professional Meetings
By Chelsea McClain with Matt Karst Studies show that 80% of consumers today are more likely to do business with a brand that provides a personalized experience, as per a survey by Epsilon. The Internet can feel isolating, so people crave a personal touch when they are...
Developing Your Content Strategy for a Nonprofit Association
By Chelsea McClain with Matt Karst An important step in developing a marketing plan for a nonprofit association is developing an effective content strategy. Your content strategy is entirely based on your audience, so ask yourself questions like: Who is my target...
Stand-alone or association management company (AMC)?
By Sarah Timm and Matt Karst Sarah Timm Strong associations have strong association management. But finding the right association management situation is not an easy task. Many factors, and many hours of research and discussion should go into the decision, as the...
Why is Social Media so important in marketing nonprofit associations?
By Chelsea McClain and Matt Karst Social media has become one of the largest and most important aspects of an Association Marketing Strategy. The average member learns most of what they know about the association, its offerings, its culture, and its upcoming events...
Association Marketing: Performing a Website Audit
By Chelsea McClain Chelsea Mcclain Performing a website audit can be considered time consuming, but it is well worth every minute of effort. You want your website to be a well-oiled machine that is regularly serving information to users in an enjoyable way that...
Association Marketing: The User Experience
By Chelsea McClain An association marketing plan should address how to develop your brand, deepen and broaden member relationships, increase or maintain your position in search engine results pages, create a personalized user experience, address problem areas, collect...