Blog

TikTok For Dummies

TikTok For Dummies

My name is Estelle Bah, and I would like to think of myself as a TikTok guru. I joined the app when it first gained traction in November 2019, since then I have averaged a minimum of two hours a day spent on the app, and most importantly, I played a major role in...

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Developing Your Content Strategy for a Nonprofit Association

Developing Your Content Strategy for a Nonprofit Association

By Chelsea McClain with Matt Karst An important step in developing a marketing plan for a nonprofit association is developing an effective content strategy. Your content strategy is entirely based on your audience, so ask yourself questions like: Who is my target...

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Stand-alone or association management company (AMC)?

Stand-alone or association management company (AMC)?

By Sarah Timm and Matt Karst Sarah Timm Strong associations have strong association management. But finding the right association management situation is not an easy task. Many factors, and many hours of research and discussion should go into the decision, as the...

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Association Marketing: Performing a Website Audit

Association Marketing: Performing a Website Audit

By Chelsea McClain Chelsea Mcclain Performing a website audit can be considered time consuming, but it is well worth every minute of effort. You want your website to be a well-oiled machine that is regularly serving information to users in an enjoyable way that...

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Association Marketing: The User Experience

Association Marketing: The User Experience

By Chelsea McClain An association marketing plan should address how to develop your brand, deepen and broaden member relationships, increase or maintain your position in search engine results pages, create a personalized user experience, address problem areas, collect...

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