Don’t Panic: It’s Just Marketing During a Pandemic
March 2020 and the COVID-19 pandemic is ramping up across the globe. Countries close their borders, businesses shutter for weeks; people don’t know where to turn for goods or how to fulfill their massive amounts of time at home. By April, Comcast reported a 30% spike...
Starting a New Job During a Pandemic
As if moving across the country for a new job wasn’t enough, embarking on the year 2020 was going to be bringing more changes than I was expecting, for sure. Although I had the benefit of a few “analog” weeks of training and inter-working before the pandemic lockdown...
Taking Virtual Meeting Lessons to Hybrid Meeting Success
Where We’ve Been: As I reflect back over the past four months of navigating nine associations through the current pandemic, we have learned there is no “one size fits all”. Each meeting is as unique as the organization that hosts it, and not all meetings come in the...
Virtual Events on a Global Scale
As a Meeting Planner, one of the first things I learned when I came to PMG is that no two meetings are the same. Although incredibly similar, each meeting we plan has its own set of nuances that make it unique. The same is true for planning a conference that takes...
How COVID-19 Has Changed Our Business Model
While the day-to-day association management model has not changed drastically with COVID-19, our meetings management and membership outreach/marketing model has changed significantly. When everyone was required to stay-at-home and become more reclusive, we all craved...
The Opportunities Created by COVID-19
“In the middle of every difficulty lies opportunity.” -Albert Einstein Rewind to late February 2020, I was aware of COVID-19 and its rapid march through Italy and other continents. I knew early on this would greatly impact many of the professional organizations we...
Helping Our Societies Lead the Way in Diversity and Inclusion
The murder of George Floyd has resulted in demonstrations across the United States and worldwide, but we know that this event alone is not what prompted such an impactful response. This tragedy, along with several recent injustices and tragedies to black people, is...
PMG’s Stand on Belonging and Inclusion
In the words of the great Martin Luther King, Jr., “Darkness cannot drive out darkness, only light can do that. Hate cannot drive out hate, only love can do that.” Like you, those of us who make up Parthenon Management Group find ourselves wanting to fix something...
A Quick Pivot Leads to Learning and Success
“In the middle of every difficulty lies opportunity.” -Albert Einstein As a non-profit executive for more than twenty years, I joined the Parthenon Management Group (PMG) team having coordinated almost every type of event. I have planned and executed festivals, galas,...