When it comes to membership growth, people make the difference!
Developing a membership growth strategy for an association takes time. You can spend hours debating the best methods to reach prospective members, creating marketing materials, a marketing strategy and tactics. Membership retention and membership growth strategies can...
How to Boost Your Association’s Social Media Presence
Does your society utilize social media to grow their presence within their field of study, promote members, highlight upcoming meeting and/or upcoming deadlines and poll audiences for opinions on current topics? Four years ago, one of our clients decided to focus on...
Healthy Workspaces
It makes sense that there would be a correlation between a healthy workspace and employee morale and productivity, but what does a healthy workspace entail? Within an office building, a healthy workspace can include items such as an ergonomic desk and keyboard,...
PMG Client, OTIS, Launches Podcast Series for Pregnant and Breastfeeding Moms
From herbal supplements in pregnancy to marijuana in breastfeeding, no topic is off-limits, for this new resource available to pregnant and breastfeeding moms. Hosted by OTIS/MotherToBaby member Chris Stallman, a certified genetic counselor, the episode series...
Are You a Leader?
I recently ran across an excellent video where Simon Sinek, who is currently very popular in the employee training arena, spoke at Microsoft about leadership. It was not your typical “5 Characteristics of a Good Leader” type of talk. In fact, Mr. Sinek asserted that...
You Have 8 Seconds…Go
I recently read that you have 8 seconds in any written communication to get your point across without potentially losing the attention of your reader. Eight seconds means a sentence or less! After reading this, I thought about the number of emails I read in a day and...
Dr. Tweet, Where Should I Post? How Organizations Can Leverage Social Media When Communicating Important Health Information
As a former television broadcast journalist who covered healthcare as one of her “beats,” publicizing something used to be pretty darn simple. Interesting topic + t.v. story = tons of publicity. Or interesting topic + a lot of $$$ to advertise the topic in a...
Making Meetings Free of Harassment
In the age of “me too”, organizations have an increased responsibility to make their meetings an enjoyable experience for all attendees free of any kind of harassment. Association managers and meeting planners now have a new responsibility – developing and enforcing...
Partnering Internationally for Success
The International Marcé Society for Perinatal Mental Health is a global non-profit organization with a mission to promote, facilitate and communicate the latest research on the mental health of women, their infants and partners around the time of childbirth. The...