Author: Chelsea McClain

Sometimes It Takes a Pandemic

The Covid-19 Pandemic has taken us all by tumultuous surprise. The sudden tearing apart of the human infrastructure is not lost on any of us. Suddenly, we crave what we had at one time taken for granted. The truth is, we can’t recreate the same environment and if we try, we will fail and feel terribly unfulfilled. So, what if we didn’t try to recreate but rather take this opportunity to engage in a more meaningful way than we had before? If we do, we may find we’ve developed some things that we won’t be willing to part with when our lives get back to normal. Things like…

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When it comes to membership growth, people make the difference!

Developing a membership growth strategy for an association takes time. You can spend hours debating the best methods to reach prospective members, creating marketing materials, a marketing strategy and tactics. Membership retention and membership growth strategies can be very time consuming and stressful.  How can you effectively reach potential members and convince them to apply for membership?

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How to Boost Your Association’s Social Media Presence

Does your society utilize social media to grow their presence within their field of study, promote members, highlight upcoming meeting and/or upcoming deadlines and poll audiences for opinions on current topics?

Four years ago, one of our clients decided to focus on their social media presence.  Through Twitter and Facebook, they have increased the visibility of both our Society and its journal.

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