Culture Index is a tool that helps businesses use analytics instead of instincts to improve and grow their teams. At PMG, we began using Culture Index in 2021 in several ways to improve team productivity and the recruiting process.

In this blog post, we will discuss how PMG uses Culture Index to assess potential candidates, improve team communication, and monitor burnout.

Using Culture Index within Your Company

We are known for our company culture, and that culture is built on people–both our staff and our clients. In order to protect that culture, we use Culture Index as a primary tool for recruiting the best candidates, then insuring we place those candidates into the right positions and teams.

Assessing Potential Candidates

The first way PMG uses Culture Index is to assess potential candidates.

It is the first step in our hiring process, and we do not use it to preclude anyone. Instead, we use it to match candidates with open positions based on their “DNA.” DNA refers to the traits that candidates have demonstrated since their youth, typically established between ages 8-12.

PMG matches these traits to our company DNA and looks for the best matches within our open positions.

We value DNA matches over education and experience because DNA cannot be taught.

How the Culture Index Survey Assesses Candidates

In the Culture Index survey, potential candidates are assessed on:

  • how they communicate
  • problem-solve
  • their work pace
  • where they might alter their natural traits to adjust to their role.

PMG pays close attention to what their results say about how much they might have to alter their natural traits to avoid burnout.

Improving Team Communication

PMG also uses the Culture Index results to improve team communication. We have discovered that teaching team members more about themselves and their co-workers has made everyone more efficient. Of course, this improved our overall company culture.

The Culture Index survey assesses team members on whether they are solo drivers or prefer to work as a team, if they are task-oriented or project-oriented, and if they work at a quick pace or prefer to take their time.

Monitoring Burnout

Lastly, PMG reassesses our team members every six months and uses the Culture Index assessment results to monitor burnout.

By examining the results of the text, we can determine if someone is overwhelmed or potentially underutilized. The survey results often reveal more than the employee will, so it is an excellent tool that helps them mitigate burnout before it is too late.

Long-Term Benefits of the Culture Index Survey

Since 2021, Culture Index has been an invaluable tool for hiring equitably and so much more. As we’ve grown, Culture Index has reduced turnover by placing candidates in the positions that best fit their DNA. 

At PMG, we also consider Culture Index for promoting internally and expanding the accommodations we provide for all DNA types. This includes hiring more remote workers, increasing socialization opportunities, and providing a range of communication channels.

An Example of culture Index survey results

Take a quick peek at the traits summary of the Culture Index Survey. You will notice that the insight it provides can help you place the candidate in the ideal role for their DNA. This would be a role that minimizes risk yet allows for a lot of variety. Additionally, this traits summary can help your pair the candidate with the right supervisor.


Culture Index Survey: A Great Tool for Hiring

Culture Index is an analytics tool that helps businesses grow and improve their teams. Here, at PMG uses Culture Index to assess potential candidates, improve team communication, and monitor burnout. With Culture Index, PMG has been able to make better hiring decisions, work more efficiently, and address burnout before it becomes a significant problem.

Culture Index has proven to be an invaluable tool that has made PMG a stronger, more successful company.


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