Stand-alone or association management company (AMC)?
By Sarah Timm and Matt Karst Sarah Timm Strong associations have strong association management. But finding the right association management situation is not an easy task. Many...
Why is Social Media so important in marketing nonprofit associations?
By Chelsea McClain and Matt Karst Social media has become one of the largest and most important aspects of an Association Marketing Strategy. The average member learns most of...
Association Marketing: Performing a Website Audit
By Chelsea McClain Chelsea Mcclain Performing a website audit can be considered time consuming, but it is well worth every minute of effort. You want your website to be a...
Association Marketing: The User Experience
By Chelsea McClain An association marketing plan should address how to develop your brand, deepen and broaden member relationships, increase or maintain your position in search...
An Intern Experience
By Estelle Bah My name is Estelle Bah and I have been working at PMG for a year and a half now. I am an extended-time intern, which means that I work year round. Not many...
3 Tips for Successful Component & Chapter Management
By Nikki Jackson, Kelley Norris, and Matt Karst It’s no secret that chapters are an association’s lifeblood; it’s keys to success. Making sure a chapter is equipped...
What is Association Management Software?
By John White, Matt Karst, and Chelsea McClain Every Association Management Company (AMC) needs a software solution that streamlines tasks, improves efficiency, and maximizes...
Diversifying Assets: How Your Association Can Develop Non-Dues Revenue Streams
Elizabeth Wasternack By Elizabeth Wasternack and Matt Karst In today’s economy, it is important for nonprofit associations to have multiple revenue streams. If your association...
Data Management- Questions your Nonprofit Association can ask Itself to Start Managing Data More Effectively
By Kelly Braniff and Matt Karst Data management can seem like an overwhelming function of daily business. Forming a data management plan takes time, planning, and a keen...
Moneyball Book Review – The Best Marketing KPI’s and Metrics for Association Management
By Chelsea McClain “But Moneyball is about baseball,” you say? Yes, but it is also a highly regarded business book that teaches the importance of DATA, DATA, DATA. Without data...
Discovering the Benefits of a Professional Mentorship
By Erin Colladay and Erin Shaw, edited by Matt Karst and Chelsea McClain Most associations want to attract younger members to help set the them up for career success and to...
Unlocking Your Association’s Fundraising Potential
By Kelly Braniff with Matt Karst In order to make the distinction being philanthropy and charity, it is important to have a clear understanding of the definition of philanthropy....