What Is the Culture Index Survey for Hiring & How Does It Improve Company Productivity?
Culture Index is a tool that helps businesses use analytics instead of instincts to improve and grow their teams. At PMG, we began using Culture Index in 2021 in several ways to...
Book Review: Powerful by Patty McCord – Employee Turnover
By Chelsea McClain and Elizabeth Pulliam As 2022 speeds by, employee turnover continues to head the list as a top HR concern. However, Patty McCord, who was the head of HR at...
Culture, Strategy, and Organizational Alignment
By Brad McAlister with Estelle Bah It’s no secret that companies and organizations have long struggled with creating cultures that ultimately generate profit or, in non-profits,...
Networking Tips for Gen-Z
By Estelle Bah Does everybody seem to have connections but you? Do you feel like you get overlooked when applying for positions because you don’t know someone on the “inside”?...
TikTok For Dummies
My name is Estelle Bah, and I would like to think of myself as a TikTok guru. I joined the app when it first gained traction in November 2019, since then I have averaged a...
The Importance of Videos and Photos in your Association’s Marketing Strategy
By Chelsea McClain with Matt Karst Photos and videos are key elements of a successful association or nonprofit marketing strategy. Both photos and videos have the capability of...
Supplying Your Nonprofit Association’s Chapters with Essential Materials for Success
By: Nikki Jackson & Kelley Norris Proper chapter management is fundamental to the success of an association. Part of putting your chapters in a position to succeed is giving...
Connecting with Your Audience for Conferences or Professional Meetings
By Chelsea McClain with Matt Karst Studies show that 80% of consumers today are more likely to do business with a brand that provides a personalized experience, as per a survey...
Developing Your Content Strategy for a Nonprofit Association
By Chelsea McClain with Matt Karst An important step in developing a marketing plan for a nonprofit association is developing an effective content strategy. Your content strategy...
Stand-alone or association management company (AMC)?
By Sarah Timm and Matt Karst Sarah Timm Strong associations have strong association management. But finding the right association management situation is not an easy task. Many...
Why is Social Media so important in marketing nonprofit associations?
By Chelsea McClain and Matt Karst Social media has become one of the largest and most important aspects of an Association Marketing Strategy. The average member learns most of...
Association Marketing: Performing a Website Audit
By Chelsea McClain Chelsea Mcclain Performing a website audit can be considered time consuming, but it is well worth every minute of effort. You want your website to be a...